Brad VanAuken – Medium

Brad VanAuken

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Featured Book

Brand aid: a quick reference guide to solving your branding problems and strengthening your marketing position

A quick reference guide to solving your brand problems and strengthening your market position

2015

Brad VanAuken

Stories

Brad VanAuken

Skill Sets equired of Marketers

https://www.brandingstrategysource.com/2024/10/skill-sets-required-of-marketers.html

Oct 9

Brad VanAuken

New Product Development — Corporations versus Startups

It is interesting to compare and contrast how we approached new product development within Hallmark’s Product Discovery & Development…

Aug 31, 2022

New Product Development — Corporations versus Startups

Aug 31, 2022

Brad VanAuken

Twenty Research-Based Findings Regarding Brands

I have drawn these findings from a variety of research studies. Most are outlined in my Brand Aid book.

Aug 7, 2022

Twenty Research-Based Findings Regarding Brands

Aug 7, 2022

Brad VanAuken

Differentiating on the Unexpected

Opaque is an all in the dark restaurant. With the help of a giant crane, Dinner in the Sky serves just that, dinner in the sky. Southwest…

Aug 7, 2022

Aug 7, 2022

Brad VanAuken

The Essence of Marketing in One Paragraph

Recently, a Venture Capital intern asked me to explain marketing to him at the end of our two-hour interview. While I have spent more than…

Aug 4, 2022

The Essence of Marketing in One Paragraph

Aug 4, 2022

Brad VanAuken

Brand Voice

Your brand’s voice is comprised of its tone and its word choice among other components. Together with your brand’s archetype, personality…

Jul 28, 2022

Brad VanAuken

Beware of Asking Too Much of Marketing Copy

I have witnessed executives asking for a single communication to do too much. “I would like this communication to build awareness and…

Jul 28, 2022

Beware of Asking Too Much of Marketing Copy

Jul 28, 2022

Brad VanAuken

Customer Discovery

Customer discovery must run deep. You need to talk with a lot of people and you need to probe deeply with each of them. That means…

Jul 26, 2022

Brad VanAuken

Types of Research for Brands

I have spent the past 35 years conducting research on behalf of brands. Over that period of time, I have conducted hundreds of studies. In…

Jul 19, 2022

Jul 19, 2022

Brad VanAuken

Ethics in Marketing

Ethics is not a topic that I hear marketers talking about very often, however it is something that I think about frequently because I…

Jul 13, 2022

Jul 13, 2022